Apple is continuing to expand its video content team with the hiring of four more Hollywood executives, Variety reports. Not surprisingly, most of the new hires are veterans from Sony Pictures Television, following on from Apple’s hiring of Jamie Erlicht and Zack Van Amburg from Sony in June. The new executives include Kim Rozenfeld who previously headed up current programming at Sony Pictures Television and will be joining Apple as the future head of current programming and the lead executive responsible for documentary series development. Max Aronson and Ali Woodruff are also coming from Sony to join Apple as “development executives,” previously serving as VP of Drama development and Director of Creative Affairs, respectively. Rozenfeld, Aronson, and Woodruff will report to Erlicht and Van Amburg, while the last member of the new team, Rita Cooper Lee, comes from a role as head of publicity for WGN America and will lead communications for the new video unit, reporting to Tom Neumayr, Senior Director of App Store, Apple Music and Apple TV PR.