The bottom line
While on the outside the iPhone 7 appears almost identical to its predecessors, the inside — particularly the camera — is a completely different story. Apple keeps building new tools into the iPhone platform and it gives us more and more ways to flex our creative muscles.
This year, there’s a bunch of new tech that impacts our iPhone 7 camera: longer battery life, waterproofing, and more, but the new tool I’m most excited about is the 2x optical zoom. It’s one of the most significant camera upgrades I can remember in a long time. This new camera lens is not just iterating on existing capabilities, it’s opening up completely new perspectives, and I can’t wait to see what you all create with it.